What is Digital Fashion LAB?

Getting inspired by experts, generating innovative ideas for the fashion world and connecting with inspirational people. That’s what Digital Fashion LAB is all about. As a unique forerunner of the first European fashion hack in June, the Digital Fashion LAB is a stimulation for new digital applications for fashion brands and an opportunity for fashionistas to meet other disciplines.

-       What opportunities do virtual showrooms, 3D-printed dresses and online shops offer for the fashion industry?

-       How can digital technologies help fashion brands connect with customers?

-       Which applications can you mobilize to build solid and lasting customer relations?

-       How does fashion appear in the vari­ous game genres that are currently available in the market?

-       Pushing back frontiers and ‘thinking out of the box’ are encouraged.

Digital Fashion LAB induces collaboration between talented professionals from different segments of the fashion and digital industries to explore new, untrodden paths. The LAB is spent on idea generation, co-creation, collaboration and inspirational interventions. The participants are offered a unique opportunity to explore and experiment their way to an innovative concept. Incentives and examples will stimulate them to bring forward their own ideas to develop them further with others. Feedback and coaching are supplied by mentors.

Who should come? Fashion designers, retailers and brands. Game developers, app developers, software developers, interactive designers, people active in a digital agency and ambitious students.  

PRACTICAL

Fee: 25 £ (ex VAT) 

Students: 10 £ (ex VAT)
Deadline for registration: May 8, 2013
Participants should register by sending an email to info@iDROPS.be together with a motivation, description of why you’d like to attend, and a short biography. (In English) 

The Digital Fashion LAB is organized by iDROPS and Digital Studio/London College of Fashion in collaboration with KTN Creative Industries and Shareplay (DK).

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